Resume

Marketing and Special Events Assistant/Intern | January 2026 – September 2026
The Avenues of Ingersoll & Grand | Des Moines, IA

  • Created content and executed social media strategies across Facebook, Instagram, and LinkedIn to engage key stakeholders and maintain brand voice

  • Designed and distributed monthly e-newsletters via Mailchimp, utilizing established brand templates

  • Analyzed digital performance data using Google Analytics and Meta Insights to track engagement and optimize campaigns

  • Authored SEO-optimized blog posts for the WordPress website to highlight local district news and events

  • Coordinated event planning logistics for the Projector Showcase, Small Business Week, Art on The Avenues, Bike Month, and Ingersoll Live

  • Supported internal communications by managing vendor recruitment, serving as a primary point of contact, and assisting with donor relations

  • Designed all visual assets, signage, and promotional materials for the Ingersoll Live 2026 festival using Adobe Illustrator

  • Evaluated event performance and presented data-driven recommendations for future marketing initiatives

  • Documented key event moments through photography and video editing for promotional recaps

  • Managed project timelines and event marketing budgets to ensure cost-effective execution

Marketing Intern | May 2025 – December 2025

Status Health Partners | Ankeny, IA

  • Created compelling digital marketing graphics and visual assets using Inkscape

  • Executed WordPress website updates, layout adjustments, and copy rewrites

  • Researched, outlined, and co-authored blog articles to drive organic search traffic

  • Created and distributed targeted sales, recruitment, and marketing email campaigns

  • Maintained strict adherence to brand guidelines regarding color palettes, typography, and logo usage

  • Produced persuasive copy designed to convert target audiences and increase brand engagement

Freelance Marketing Specialist | September 2024 – May 2025

Regal Beagle Vintage | Liberty, MO (Hybrid)

  • Developed brand graphic designs, including logos, flyers, and digital promotional materials

  • Served as the primary social media manager, owning content creation and community management for the Instagram profile

  • Monitored industry trends, consumer behavior, and competitor strategies to pivot content effectively

Optician | December 2022 – September 2024

Total Family Eye Care | Grimes, IA

  • Managed front-desk communications, answering high-volume patient inquiries and efficiently resolving customer service issues

  • Coordinated patient scheduling based on medical priority while maintaining strict adherence to HIPAA regulations

  • Guided patients through contact lens insertion and removal techniques with clear instructions to the patient

  • Drove retail sales for high-end optical merchandise by providing personalized, consultative fit and prescription recommendations

  • Maintained, stocked, and arranged visual retail displays to maximize product aesthetic appeal

Core Skills

  • Marketing: Internal/external marketing, brand identity, email campaigns, social media management, event marketing, networking

  • Digital & Print Design: Adobe Illustrator, Adobe Creative Cloud, Canva, Inkscape, Procreate

  • Digital Media: WordPress, Squarespace, SEO, Google Analytics, Meta Insights, Mailchimp, Meta Business Suite

  • Writing & Journalism: Copywriting, blogging, e-newsletter publishing

  • Productivity Software: Microsoft Office, Google Workspace, Neon One, Tracker

Education

Western Governors University | September 2026 (Coursework completed August 2026)

  • M.S. in Marketing (Specialization in Digital Marketing)

Central College | May 2022

  • B.A. in Sociology (Minor in Psychology)

Google Coursera Certifications

  • Satisfaction Guaranteed: Develop Customer Loyalty Online

  • Make the Sale: Build, Launch, and Manage E-commerce Stores

  • Assess for Success: Marketing Analytics and Measurement

  • Foundations of Digital Marketing and E-commerce